Uhhhhh ... it's not what it looks like. It's just another anti-social networking site currently in beta (at least until legal gets done) and put on the "Coming in 2012" list.
I'm nothing if not ambitious, and unfortunately I'm on a few dozen other gigs right now, some of which put food on the table.
Thus, unless you're a developer with lots of free time on your hands who wants to help out, I'd say keep checking back here
for future updates. Or, if you're terribly curious, drop me a line to express your interest, and I may be able to move this particular project up
the priority queue for you.